Facebook, Twitter, and Linkedin – Setup and Managed For You
Q. What do people mean when they refer to Social Media?
Social Media is simply a different way of communicating on the internet. It is a different type of media than we are used to. When we use the term social media we are referring more commonly to websites such as Twitter and Facebook and for business more specifically LinkedIn.
People join these networks and create profiles about themselves and share information, photos and videos with their friends or contacts. There are other social media networks and social bookmarking sites such as Digg and Reddit but these three are the most popular and often the starting point for marketers.
Q.Why is Social Media so important?
For the simple reason that the way people are communicating online is changing and marketers need to keep up with this changing trend!
Social Networking websites in the UK now account for 11% of all time spent online! In the past year the average time spent on social networking sites grew from 3 hours per month to 5.5 hours.
It is now one of the essential strategies for building a business online and driving a large amount of traffic to your website.
Just Look At These Facts…
- 79% of all businesses across the world are using at least one form of Social Media and an estimated 20% now use a combination of Twitter, Facebook, Youtube and Blogs!
- A third of adults post at least once a week to social sites.
- 70% of bloggers are talking about brands on their blog.
- 15% of bloggers spend 10 or more hours each week blogging.
- There are more than 3.5bn pieces of content (web links, news stories, blog posts, etc.) shared each week via social network sites.
- More than 700,000 local businesses have active Pages on Facebook.
- Facebook recently announced that they have now reached over 400 million users worldwide with 50% of active users logging on each day. (This would mean at least 175m users every 24 hours that you can advertise to…)
- Twitter now has 75m user accounts and it will soon reach 50 million tweets per day.
- LinkedIn has over 50m members worldwide and Flickr now hosts more than 4bn business images.
Q. How are internet marketers using social media?
Social Media sites such as Facebook offer a PPC advertising model that enables you to create adverts and promote to specific segments of your market. Unlike Google PPC, with Facebook you can target your adverts by age, date of birth, location, relationship status and sex. However, these social media sites are also being used to drive free traffic to websites, build lists of people within a niche and promote relevant products to them.
Social Media has a number of benefits:
1. Free Traffic – can drive free traffic to your website and create valuable links from authority websites.
2. SEO – Google loves social media sites, due to the interaction and fresh content that is generated by the users.
It now uses activity from social media and your website as part of its ranking algorithm so building an online presence can help your search engine rankings!
3. Online Presence - businesses are now using social media sites to promote products and services and grow their brand awareness. People now talk about brands and products on social media sites.
4. List Building - By creating a following for your product / business or service on sites such as Twitter and Facebook you are building a list of people in your market / niche who you can promote to.
5. Promoting products – either their own products or affiliate products to their list of followers that they have built.
Q. What services do you offer for social media promotion and how does it work?
At Websites4Business we focus on the 3 main social media websites, Twitter, Facebook and Linkedin and build you an online presence, maintain your online presence, build your list of followers and interact with your community.
Creating and maintaining a presence on Social Media sites can be a time consuming process:
- You need to create your accounts on all 3 networks.
- Maintain your accounts.
- Add relevant and up-to-date content.
- Accept friends to grow your list.
- Respond to questions asked.
- Interact with your community.
- Customise your accounts to make the niche / market specific.
- Build a relationship with those who are following you.
- Monitor generated traffic.
- Daily Account Management.
- Create optin boxes.
In addition to this you also need to develop an effective SEO strategy, Video Strategy and manage your Google Adwords campaign, track your conversion rates and undertake market research for your next product idea !
